Your website is missing the voice of your customer

I've advised 100's of companies on how to improve their websites. Here is the single most common piece of advice I give... 🎯

𝗧𝗵𝗲 𝘃𝗼𝗶𝗰𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴. 🗣️

Just tucking a couple of scrolling testimonials at the bottom of the page is not enough. 🚫

𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀: 

🔹 Can you remove every stock image and replace it with a real customer photo? 📸 

🔹 Can you replace your hero banner copy and image with a customer quote that conveys the same message, with their photo? 🖼️💬 

🔹 Can you replace many of your product feature text blocks with a customer image and quote about that feature and how it helps them? 🛠️🗨️ 

🔹 Can you link to case studies for all your product features to show how they deliver success for customers? 📚🔗

🔹 Do your case studies tell the same story that your sales and marketing are using? Or is sales talking about revenue growth while case studies talk about process optimization? 💡 

🔹 Do you have testimonials that talk about your product features and the outcomes? Or do they talk about something else? Can you fix this? 🏆📝 

🔹 Do you have strong relationships with your customers where they agree to let you use their face and quotes? If not, can you fix this? 🤝📷